Aethra is a candle company specialising in small-batch produced, hand poured candles. The client had a strong preference for a soft, minimalist look that would be distinct from their competition. With this in mind, the logomark and brand colours draw from the root of the name ‘Aethra’.

With Sand, Seafoam and Sky as the primary brand colours, Studio Mélange was able to create a brand identity that would evoke a calm, meditative mood. The scope of the project included design of Aethra candle labels and boxes.